Sculpting the perfect brand.
Discipline: Art Direction, Branding & Identity, Web Design, Print, Social Media Management Role: Designer Agency: docero Marketing
Sculpt CosMedics is a Brooklyn-based medical spa specializing in personalized treatments designed to help achieve a more sculpted and confident state of being. They offer a wide range of rejuvenation and aesthetic enhancement services for the whole body. Sculpt CosMedics came to us with a vision of rebranding their practice into high end natural look for both male and female. We created for them a new identity, brand purpose and visual language using clean type and minimal color palettes to speak to a higher end brand.
Select draft process of mark and type logo combinations. Keywords: natural, face, mold, flow, structure.
We began with an in-depth discovery phase that examined the competitive dynamic and explored opportunities for positioning and visual directions. Sculpt CosMedics needed a clear differentiator, and we found that in highlighting their aesthetic services for both male and female. We evolved Sculpt CosMedics’ current mark to be unique, ownable, and anchored in its core brand attributes.
The resulting logotype uses a heavy serif font to anchor Sculpt’s heavy mark, and a sans serif sub font to complement and modernize logo. We extended the work into a new brand identity system and a rebuilt website experience. We rethought Sculpt’s value propositions for each of its core products and developed messaging and site copy to reflect the new direction. We wrote the tagline “Sculpting your… natural beauty” which allows the brand to fill in the sentence with any of their sculpting services . In partnership with this client, we accomplished a strategic and elegant complete refresh of the Sculpt brand.