Breaking through perceptions.
Discipline: Art Direction, Campaign, Print Role: Design Explorer
In every great calamity, there is an even greater progression. To grasp an African American’s sense of identity, it is crucial to see the correlation of slavery and it’s continuing affect on the African American mindset. This campaign focuses on the relationship of a mother and her child which challenges self introspection and conversation within the household. I’ve translated this topic graphically by creating a large alphabet book made of racial slurs used on the African American community and a compiled reference using the word in context. The poster reads “Momma wants me to be free, but I was raised a slave”. Some letterforms are knocked out and filled-in using descriptions of lives lost within the African American Community caused by police brutality.