Discipline: Art Direction, Branding & Identity, Web Design, Print Role: Designer Agency: docero Marketing
Performance health treats a wide range of conditions related to physical activity, including both sports and internal medicine. Their target demographic are active patients who workout and Collegiate / professional athletes. Our mission is to expand on their existing brand in NJ by creating a separate entity for their NY Location. We created a bold identity system to work across every touch point. From their website to promotional materials, the new identity maximizes it’s minimal “ph” mark and striking orange throughout all platforms.
Main Photography: dramatic, dark, high intensity workout, male + female