Discipline: Art Direction, Branding, Print Role: Design Explorer
Challenge: Brand the Undergraduate Art & Design Exhibition
Solution: The pieces in the exhibition represent the culmination of each student’s unique experience in FIT’s diverse, challenging, and demanding undergraduate Art and Design programs. Featuring juried, award-winning, and thesis projects, this presentation is the manifestation of several years of research, experimentation, critical thinking, and artistic proficiency. The first assignment given to the undergraduate communications program includes cropping out type and shifting it's position to create something abstract. The idea behind this direction is to use the first assignment as the key process to expanding our last design assignment. I expanded the 3 core E’s in our design process : 1. Exploreyour possibilities, 2. Executeyour solution, 3. Exhibit your work.