docero Healthcare Marketing Agency
Launching a new healthcare marketing agency brand.
Discipline: Art Direction, Branding & Identity, Web Design, Icons, Illustration, Marketing Materials, Template development, Print, Social Media Management Role: Designer Agency: docero Marketing
docero is the first physician-owned digital marketing agency in the country founded 5 years ago. Our challenge is to rebrand docero’s dated website and develop an impactful and youthful brand. In addition to creating docero’s new website, we were tasked to reroute two different users branching out from the main docero website. Our end goal is to create a consistent graphic language that represents all three sections of docero: healthcare marketing main page, private practices, and enterprises.
Our first step was to work to evolve and refine the identity, centered around docero’s main orange logo. We then developed an asset library including: color, illustration, photography, iconography, templates, fonts, and other design elements, along with an in-house user guide that explained how to most effectively leverage the templates in customizing them for specific clients. After illustrating 6 diverse characters to represent a letter in “d-o-c-e-r-o”, we’ve taken the opportunity to energize the brand by involving the employees in tallying a vote for each of the mascot’s name.